What’s the process to start a design from scratch?Įvery vehicle yet to be designed starts with a brief.
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The user has full control on the powertrain through the bespoke knobs on the dashboard, one of the many advantages that an EV powertrain offers, full flexibility and brutal torque. There is nothing yet that comes close to the Nevera's figures, specially acceleration and top speed, while offering decent luggage space, practicality, amazing user interfaces, and so much customizability, not only on premium materials and finishes but actually on how the powertrain behaves, how the vehicle drives. Many competitors are still trying to pull it off, many already failed, but we managed to design, manufacture and deliver globally the first full electric hyper car that is raising the performance bar in an unprecedented way. The Nevera is a pioneer in a yet un-explored segment, Electric Hyper Car segment. What sets it apart from other high-performance cars? Your latest model, the Rimac Nevera, has generated a lot of excitement in the industry. Thanks to them I also found my way towards Italy to study my Masters in Car Design in Torino.Ī car is one of the most complex products that can be designed, so challenging on so many levels, such a complete industrial object blending art and technique, ergonomics and safety, materials and structures, aesthetics and functions, comfort and performance, aerodynamics and vehicle dynamics, user experience and interactions. They guided me towards car design literature, methods, skills and history. I had teachers and mentors who had worked in the automotive design industry in Europe, I did some car sketching courses with them and from then on it was a no brainer, had to target my design scope only on cars. My passion for automotive design started around mid way through my Industrial Design bachelor degree studies in FADU-UBA, the best University in Buenos Aires, Argentina, where I moved from my birth place (Quito - Ecuador).
So, join us, as we take a moment to get to know Ignacio as he takes us through and reveals the trade secrets of what it takes to truly put the “hyper” in hyper car. The interior of each car also needs to be carefully designed and engineered to strike a balance between form, function, and emotions. As we celebrate the launch of the Rimac Nevera in Asphalt 9, we’re joined by a very special individual: Ignacio Martinez, Chief Interior Designer and Head of the Bugatti-Rimac Zagreb Studio.īeing at the forefront of the electric revolution in hyper cars, Rimac also understands that it’s not only the powertrain that makes a hyper car but the entire package.
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